Anheuser Busch Companies (BUD)

[nWo]

CPG and retail innovation leader SymphonyIRI Group, Inc. announced today that Anheuser-Busch, the leading American brewer, has again named SymphonyIRI as its preferred supplier for consumer and shopper insights solutions and measurement information throughout its enterprise. This expands a longstanding relationship between the two companies, through which SymphonyIRI will provide deep beverage alcohol subject matter expertise, comprehensive market tracking information and advanced shopper marketing and automated analytics solutions to provide a unified version of Anheuser-Busch’s shoppers and marketplace to drive enhanced decision making capabilities, and ultimately, accelerated speed to growth.

“SymphonyIRI’s latest innovations are especially well designed for the current and future consumer and shopper targeting needs of Anheuser-Busch, which operates on a direct store delivery (DSD) model,” said Mark Parise, President, IRI, SymphonyIRI Group. “Best-in-class, store-level data access will enable the company to build on its market leadership. SymphonyIRI continues to innovate for the beer, wine and spirits vertical to deliver high value, differentiated offerings.”