People are over reacting to the hike.
It's still a good price IMO. They're trying to push people out of getting DVD's into streaming while while still being able to profit while building their streaming business.
Not to mention they pay for providing the service and their expenses have drastically increased (of course emotional folks never research that aspect of the business).
At the same time, Netflix needs additional revenue to build up its streaming service. In the first three months of this year, Netflix spent $192 million on streaming rights after putting $406 million into the library last year. Licensing costs are expected to jump to $1.3 billion to $1.4 billion next year, said Arash Amel, research director for digital media at IHS Screen Digest.
"Netflix is under enormous pressures from the content owners to write bigger and bigger checks," Amel said. "It had to find the money from somewhere."
Movie studios and television networks want to capitalize on Netflix's success by getting the company to pay more for content.
$7.99 to $15.99 still isn't expensive and IMO they were way undercharging before.
Cable is doing it? For free? Right. Now you're talking about getting ripped a new one. Cable charges 10x more yet people are use to getting stuck up the _______ by the cable companies so they're not complaining about them.
Probably the same people who don't have ipads are the ones who are raging the most over it. Netflix just like any other entertainment product is a matter of convenience.
FWIW not invested, just going to keep my subscription. At least until I don't see a value in the product or my family complains about it.
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