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Re: None

Wednesday, 07/13/2011 11:14:39 AM

Wednesday, July 13, 2011 11:14:39 AM

Post# of 17117
Focusing on the business itself, a few months back we had an extensive discussion, or at least I did with the "Dr." about the pricing model. At the time, I stated that the pricing screen was a huge turnoff for friends, and teh Dr. pointed out that the charge back for record retrieval was also prohibitive. I also argued that a monthly pricing model would be a huge positive to the approach for encouraging sales, because let's be honest, almost all subscription services are monthly, and that is how households do their finances.

SO. let it be said that I am pleased to see some effort to a new pricing model that make sense (almost) to the every day customer. I do not really understand the one doctor offer, because if I have one doctor, how do I add my Dentist, which is a seperate form of a primary care physician? I like to see some clarity on that.

Playing with numbers, if the FB Likes are comperable to subscriptions, and historically, they have lagged, then at an MARPC rate of 7, the annual sales rate stands today at roughly 1.5 million. SO I expect to see some good numbers coming out.

Regardless of the stock issuance, and I think we all know my position there, the bottom line is very key in terms on inverse relations. Again something we have discussed. So let's forget the stuff that has nothing to do with generating revenue and focus on what does. Sales opportunities, the lacvk of any substantive announcement and some data on how many people own and are paying for the product.