Bebida Beverage Company (BBDA)

[kidnova]

The JLO video might have made an impact on sales if the product had been available at the time it was released. However, product placement is a "what have you done for me lately" business and that video is already old news. Any bump in sales that might have come from impulse buys driven by the video have been lost. Paying for product placement for a product that isn't available for sale is a poor marketing strategy.