News for 'TDGI' - (Hannover House Pacts With Boys & Girls Clubs for Theatrical Promotions of "Turtle" Feature)
NEW YORK, July 6, 2011 /PRNewswire via COMTEX/ -- Hannover House, the
entertainment division of Target Development Group, Inc. (Pinksheets: TDGI), has
implemented a theatrical release promotion with local chapters of "Boys & Girls
Clubs" in key markets to drive interest and attendance for "Turtle: The
Incredible Journey." The campaign includes the issuance of companion-ticket
passes that provide free admission to the film at participating theatres with
the purchase of an accompanying, regularly priced ticket. The Boys & Girls Clubs
campaign has already launched successfully into six markets, including Los
Angeles, Orlando, San Diego, San Antonio, N.W. Arkansas and Mobile, Alabama,
with promotions launching this week in Dallas-Ft. Worth, Indianapolis,
Jacksonville, Pensacola and Wilmington, NC.
"We have found that the best advertising for this film is the trusted
recommendation from people that have already seen it," said Eric Parkinson,
C.E.O. of Hannover House and Target Development Group, Inc. "The Boys & Girls
Clubs have been very supportive of this promotion, and this has helped us sell
out many shows for the film. The coattail effect can be seen for several days
following these promotional screenings, as word-of-mouth helps drive new
attendees to the theatres," he concluded.
The Traditional advertising campaign for "Turtle: The Incredible Journey" has
generated over 150-million consumer impressions through television ads, consumer
print, newspaper, radio and internet. Additional consumer support and awareness
has been generated through SeaWorld Pictures, the participating partner with
Hannover House for the film's release. Still, despite the impressive levels of
publicity and advertising support, Parkinson said it's hard to make noise with
an independent release in mid-summer, against a weekly onslaught of major studio
hits.
"It's easy to spend a lot of money marketing a film release in mid-summer,
without necessarily reaching the point of being a movie-goer's first or second
choice to see," said Parkinson. "The other major studios routinely spend
twenty-times as much to launch a film as we have spent for 'Turtle', so we have
to be smarter about how we reach our audience. The Boys & Girls Clubs companion
ticket promotion seems to be working out as a great way to drive traffic and
positive word-of-mouth for the film."
"Turtle: The Incredible Journey," now in theaters in eight major markets, is
being released by Hannover House under a distribution and promotional venture
with SeaWorld Pictures, the recently formed division of SeaWorld Parks &
Entertainment, Inc. Hannover House and SeaWorld plan to expand the film's
release on July 22nd and July 29th to reach over forty additional markets. For
more information on the film, go to: www.Turtle-Film.com
For more information contact: LAUREN STERLING, 479-751-4500 /
Lauren@HannoverHouse.com
SOURCE Hannover House
Harleyman
