Future Money

[The Beyonder]

GreenHouse Holdings, Inc. Sees Continued Growth for Energy and Sustainability Services With Its Automated Demand Response Solutions Leading the Way Marketwire   "Press Releases"
NEW YORK, NY -- (MARKET WIRE) -- 07/06/11 -- GreenHouse Holdings, Inc. (OTCBB: GRHU), a leading provider of energy efficiency solutions and sustainable infrastructure products, today announced that, along with its partners and subsidiaries, it is poised to take advantage of a market expected to grow by 500% over the next 10 years. According to Pike Research , the DR industry will begin a period of dramatic growth in the 2013 timeframe, and the cleantech market intelligence firm forecasts under a moderate scenario that it will increase from a $1.4 billion annual market in 2010 to $8.2 billion by 2020.

The federal government is lending further credence to that prediction by adopting policies specifically designed to promote Automated Demand Response. In March , The Federal Energy Regulatory Commission (FERC) established a new rule designed "to benefit customers and help improve the operation and competitiveness of organized wholesale energy markets by establishing the approach to compensation for demand response resources in those markets." While still the basis for argument on the objectivity of the new rule, the new policy was put in place to combat existing compensation structures that the FERC felt "hindered the development and use of demand response" or simply have become "unjust and unreasonable." Put simply the new rule mandates that utilities must pay the Locational Marginal Price, or local wholesale rate, for kWs shed by participants of Demand Response programs.

"The growth potential of this industry comes as no surprise to us as the incentives and cost savings for companies that act are significant," said Rob Davis , Vice President of Energy Services at GreenHouse. "Just the last 10 facilities alone that GreenHouse has audited are eligible for over $1.5 million in incentives from Southern California Edison and will be capable of voluntarily shedding a combined 4.5 megawatts at a moment's notice."

GreenHouse is a qualified service provider of SCE's Auto-DR program, providing site assessment, feasibility studies, project development, engineering, and installation of enabling technologies including complete processing of all utility documents.

About Automated Demand Response The Auto-DR program offers significant financial incentives and technical support to Southern California Edison (SCE) customers willing to install equipment that enables participation in demand response events versus depending on their employees to perform all the curtailment activities manually when required. Often, control systems (automation) are deployed containing the software and programming needed to achieve reductions in electricity consumption during periods of peak electricity demand. "Participants in SCE's Auto-DR program are in 100% control of the actual curtailment measures implemented on an event-to-event basis. Additionally, the systems commonly implemented for Auto-DR participation are fully capable of being used to improve productivity and equipment operating efficiencies as well as provide users with information that can augment routine and emergency operations and maintenance regimens," says Robert Davis , Vice President of Energy Services at GreenHouse. "In addition to deploying traditional automation systems, GreenHouse makes it a practice to investigate "out-of-the-box" solutions and is constantly searching for innovative technologies that will enhance participation opportunities to a wider utility customer base," adds Mr. Davis .

About GreenHouse Holdings, Inc. GreenHouse Holdings is a leading provider of fully integrated energy and process management services and sustainable facilities solutions. The company designs, engineers and installs disparate products and technologies that enable its clients to monitor and control building systems and production processes resulting in measurable reductions in energy costs and carbon emissions. Its target markets for energy efficiency solutions include government and military, as well as commercial, residential and industrial markets. In addition, the company develops, designs and constructs rapidly deployable, sustainable facilities primarily for use in disaster relief and security in austere regions. For more information, please visit: www.greenhouseintl.com or the GreenHouse YouTube channel at http://www.youtube.com/greenhouseintl or follow GreenHouse on Twitter @greenhouseintl.

Cautionary Statement Regarding Forward-Looking Statements This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by GreenHouse Holdings, Inc. are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.

GreenHouse Holdings, Inc. Contacts: Investor Relations Alliance Advisors, LLC Bryan Kobel Email Contact Chris Camarra Email Contact 212-398-3487 Media Relations Rubenstein Public Relations Michelle Manoff Tel: [phone] Email: Email Contact

Source: GreenHouse Holdings