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Sunday, 07/03/2011 10:01:33 PM

Sunday, July 03, 2011 10:01:33 PM

Post# of 25333
TVA Media Group deal was my decision maker. It's in the 8K and they answer the phone.
"On June 10, 2011, the Company entered into a media agreement with TVA Media Group, Inc. to provide a national television, radio, social media, and print media campaign for the benefit of the Company and Armada Sports & Entertainment, Inc., a wholly owned subsidiary of the Company.”…

“1. PRODUCTION ELEMENTS :
TVA will provide the following productions for Client: TV News Spotlight; Three DRTV Spots or NewsBreaks(TM) (120, 60 and 30-seconds); Digital versions for Podcasting, Webcasting and VOD; Newspaper Feature; and Radio Feature. Productions include complete Scripting (TWO DRAFTS AND A POLISH) to Client's approval; up to FOUR days of Shooting - including locations approved by Client and on a state-of-the-art sound stage and news set in Hollywood, CA; Accredited news anchor and/or field reporter; Voice-over narration; unlimited Stock Footage from in-house library (20 YEARS WORTH OF ARCHIVED PRODUCTION FOOTAGE); Complete Post Production / Editing with Graphics (TWO CUTS AND A POLISH), Production Insurance, TVA's local Location and Travel expenses and Per Diem, Stringer Crews for non-local location shooting; Director and Producer Fees. Also includes all overhead and administrative expenses.
2. DISTRIBUTION OF PR / IR ELEMENTS:
(A) NATIONAL DISTRIBUTION / PLACEMENT / MONITORING (DPM) OF TV NEWS SPOTLIGHT:
Scope of Service:
* Creation of a media web page for broadcast stations to view the production online, request a hard copy tape and access the script and media alert.
* TVA will repackage and encode the Spotlight as a VNR (Video News Release) and distributed to 15,000 desktops in 1,300 broadcast facilities including 650 newsrooms
* Spotlight will be displayed in the "Video News Feeds" category and will also appear in the Master Locator section of the Video News Feed.
* Distribution via cassette to approximately 107 broadcast stations and cable system subscribers
* Inclusion of Client's Spotlight in the Transmission Bulletin which is sent to Program Directors with the tape
* Hosted lead-in, with graphics introducing Spotlight
* Optional viewer response mechanism (i.e. toll free number or web address/URL) at the end of your Spotlight
* A visual credit of Client's name at the end of the program
* Copies of the full programs for your files
* Final distribution report including listings of all stations using the Spotlight for the specific month, displayed by market rank
(B) NATIONAL PLACEMENT / DISTRIBUTION / MONITORING (PDM) OF RADIO FEATURE:
* TVA will distribute your Radio Feature to 5,000 radio stations throughout the U.S. for use primarily on news and talk shows. Broadcasters receive CD's or MP3's, paper scripts and PDF's of scripts posted on website.
(C) NATIONAL PLACEMENT / DISTRIBUTION / MONITORING (PDM) OF SOCIAL MEDIA:
* TVA will create a social media friendly story, drafted specifically to resonate with media, journalists and end users who are active in social web channels. Each Social Syndication feature includes measurable and accountable results, illustrated with reports on Ad Value Equivalency (AEV), Reach, SEO, social media, and content interaction and engagement metrics.
3. MEDIA PLACEMENT GUARANTEES
TVA represents, warrants and agrees that over the course of six months ("term") subject to compliance with all other provisions of this agreement by Client:
TELEVISON
(a) TVA will generate a minimum of 25,000 local airings nationwide for Client's productions in DMA's on national and local cable, satellite and broadcast channels throughout N. America to an accumulated total of over 100 MILLION households. One national broadcast equates to 210 local market airings. A customized Media Plan will be created to best reach Client's target audience:
http://www.tvamediagroup.com/html/clusters.php
(b) Client is guaranteed a minimum of 26 INTERVIEWS on TV and Radio talk shows.
AIRLINES
(c) Client's DRTV spot or NewsBreak(TM) will also air on major AIRLINES via Dish or DIRECTV as part of its in-flight programming.
RADIO
(d) TVA guarantees at least 100-400 Radio Feature placements.
(e) Client is guaranteed a minimum of 26 INTERVIEWS on TV and Radio talk shows.
INTERNET
(f) Spotlight will receive "Featured Video" placement on at least 140 TV station websites with a guaranteed reach of 4 MILLION unique visitors.
(g) Client's Spotlight will be featured as a TOP STORY during the term of this campaign on the home page of one or more of TVA's news portals such as:
www.businessworldnews.tv; www.healthworldnews.tv; www.entertainmentworldnews.tv; www.politicalworldnews.tv
SOCIAL MEDIA
(h) TVA guarantees placement on at least 30 social media destinations with a combined reach of 30 MILLION. If the placements do not equate this number within a six (6) month period, TVA will re-write and/or re-distribute the feature at no cost.
VIDEO
(i) Client will receive 100 fully packaged DVD copies with the option to purchase more at guaranteed competitive prices. CLIENT IS FREE TO USE ANY VENDOR IF TVA CANNOT MATCH THEIR WRITTEN QUOTE.
(j) Client will receive Video Streaming of TV Spotlight from TVA's news portal servers during the six month term of this Agreement. TVA shall post Client's logo on TVA website as a new client with a link back to Client's website home page. Client will in turn post TVA's logo on its Armada Sports web page with a link to TVA's home page.”

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