Ariad Pharmaceuticals Inc fka ARIA

[bellweather1]

Kind of like color coverage of a sports event,

like, for example, basketball, where nothing important usually occurs til the last 10 minutes of the game.

But effective traders do make a lot of money gaming those price swings,

and so, devoid of personal emotional involvement, it is, imo, a worthy subject for measured commentary(which is where, as you suggest, we may sometimes fall down here-i.e. the commentary is often less than "measured", and hardly devoid of emotional involvement).