PureCircle Ltd. (PCRTF)

[tykundegex]

News: PureCircle signs major distribution deal

http://www.proactiveinvestors.co.uk/companies/news/30115/purecircle-signs-major-distribution-deal-30115.html


PureCircle (LON:PURE), the world’s leading producer of high purity ingredients based on the naturally-occurring sugar substitute stevia, announced that it has signed a distribution deal aimed at accelerating the commercialisation of its new natural flavour: NSF-02.

The global distribution agreement sees Firmenich, the world’s largest privately-owned fragrance and flavour company, gain exclusive rights to commercialise NSF-02 both as a standalone ingredient and within its own products. Meanwhile, PureCircle will retain rights to distribute directly in selected accounts.

NSF-02, which was launched by PureCircle earlier this month, is designed specifically to work well in combination with PureCircle's high purity stevia sweeteners, Reb A and SG-95, as well as sugar or high fructose corn syrup, enhancing flavour, sweetness and taste of food and beverages. The flavour modifier, in combination with PureCircle's high purity stevia sweeteners, delivers a range of better tasting, low cost, natural product formulations, with reduced calories.

“Globally, we continue to see great momentum toward natural reduced calorie formulations,” said Magomet Malsagov, PureCircle’s chief executive officer. “Combining PureCircle's flavour innovation and stevia portfolio with Firmenich’s world class expertise in incorporating sweetness enhancement and flavour masking ingredients will accelerate the adoption of our new innovation globally.”

Two weeks ago PureCircle announced it was reconfiguring its production capacity to better suit its portfolio of products, which has been enlarged with the launch of its new ‘PureCircle Flavors’ product line that includes NSF-02.

An interim management statement is expected from the firm next week, ahead of final results due to be released in September.