Volume requires inventory... Higher inventory increases cost.. Manufacturing costs go down but the difference between inventory costs and manufacturing costs varies depending on how fast the item moves off the shelves.
As manufacturing increases it usually causes a quality of the product to decrease. This ends up being more returns and possible recalls effecting the profit margin greatly. Business 102...
Coop has the niche and moving too fast can cause more harm than good. Problem now is not the product or its marketing but ethics... Are we being lied too? Is this dilution? Time will tell..
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