As Seen On TV, Inc. (fka ASTV)

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TV Goods, Inc. Retains Hayden IR to Develop Strategic InvestorRelations Program

Jun 28, 2011 12:04:55 (ET)

CLEARWATER, FL, Jun 28, 2011 (MARKETWIRE via COMTEX) -- TV Goods, Inc. ("TV Goods"), a direct response marketing company and wholly owned subsidiary of H & H Imports, Inc. (HNHI, Trade ), today announced that it has retained Hayden IR, a national, New York-based investor relations consulting firm, to develop and implement a strategic investor relations program to raise its visibility and strengthen its relationships with the investment community.

"TV Goods is poised to capture a significant share of the $300 billion per year Direct Response market," commented Steve Rogai, TV Goods' CEO. "Led by Chairman and TV Personality Kevin Harrington, we have built an outstanding management team responsible for more than 500 infomercial spots accounting for revenues in excess of $4 billion. We expect to see substantial traction in the coming months as we bring more products through our diverse selling channels. As a result, we have retained Hayden IR to help us build shareholder value by developing a comprehensive program that expands our visibility within the investment community."

With offices in New York, Phoenix, Minneapolis, and San Diego, Hayden IR provides a comprehensive range of investor relations services to a growing list of clients. For more than a decade, Hayden IR has been a recognized leader in driving market recognition and creating sustainable competitive advantages for more than 150 micro- and small-cap companies. Hayden delivers expertise and professionalism in such areas as investor management, relationship building, awareness campaigns, online presence and corporate identity.

"The Direct Response Television Industry is large and resilient, having sustained growth of 18 percent since 2007, according to The Nielsen Company, despite the overall economic malaise," commented Brett Maas, Managing Partner at Hayden IR. "TV Goods has taken a proven, profitable business model, combined it with Kevin Harrington's fame, creating the potential for significant revenue and earnings' growth. TV Goods' Inventor Center is the only full service, turn-key solution for companies, inventors and product owners looking to develop, brand and market their products and services to the masses, and this wholly owned subsidiary creates a pipeline of potential products for TV Goods to market."

About H & H Imports: H & H Imports, Inc. (HNHI, Trade ), is the parent company of TV Goods, Inc., a direct response marketing company that identifies, develops and markets consumer products for global distribution. TV Goods offers a turnkey solution, enabling entrepreneurs and business owners to introduce products to the consumer market. The company's strategy employs three primary channels: Direct response television, which includes both short form and long form spots, television shopping networks such as HSN and QVC, and retail outlets including brick and mortar, internet, catalog and print media.

Forward-Looking Statements: Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at http://www.sec.gov .

CONTACT INFORMATION:

Brett Maas
Hayden IR
[e-mail]
646.536.7331



SOURCE: H & H Imports, Inc.

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