Reverse Mergers

[Mattu]

What are the advantages of doing a reverse merger over doing a straight registration statement with the SEC?

To me, it would seem people who do a straight registration statement with the SEC, who put more legwork into the deal are more sincere in the public deal they are trying to float. And aren't exactly the type to flip it or p&d.

The only real advantage I see in doing a reverse merger is speed and free-trading stock. It's pretty costly to do.

I'm not sure about the 10SB/2 intial filing with the SEC, but I'd imagine that whole process is probably a 1/5 of the cost of a pure reverse merger.