Incredimail (MAIL)

[MikeDDKing]

IncrediMail Launches PhotoJoy, a New Photo Sharing and Discovery Product
On Tuesday June 28, 2011, 8:24 am

TEL-AVIV, Israel--(BUSINESS WIRE)-- IncrediMail Ltd. (Nasdaq:MAIL - News), a digital media company that builds downloadable personal productivity consumer products, today announced that it has officially launched PhotoJoy, a unique new product that helps users rediscover, share and enjoy their forgotten digital photographs.

PhotoJoy offers consumers constant enjoyment from their growing collections of digital photos. Instead of leaving digital photos unseen and forgotten, PhotoJoy automatically – without the need for searches or extensive click throughs - transforms the photos stored on a user’s computer or Facebook page into creative, animated collages and screensavers that bring cherished photos to life.

In addition to this new form of photo discovery, in the near future PhotoJoy will help users get more enjoyment, utility and value from their photo libraries by allowing them to share rediscovered photos via email or Facebook with one simple click of a button. PhotoJoy makes it easier to enjoy more personal photos more often – helping all of us smile more!

”Personal photos stored on the computer or in the cloud are rarely seen after their first usage, and often forgotten, by users. PhotoJoy was created to actually let users enjoy their photos, new and old, in a simple, fun and hassle-free way,” said Josef Mandelbaum, IncrediMail’s CEO. “Our consumer research determined that consumers over the age of 40, our target demographic, are looking for ways to simplify their time online and find it difficult to find and use their photos. PhotoJoy meets this need by making it easy to discover and share cherished memories.”

To date over 1,000,000 people have downloaded PhotoJoy and the consumer response has been extremely positive.

Mandelbaum concluded, “Extending the number of products in our portfolio is a key part of our long-term growth strategy. PhotoJoy is the first of a number of new products that will help us accomplish this goal.”

To download the latest free version of PhotoJoy click here: http://www.photojoy.com/

About IncrediMail Ltd.

IncrediMail Ltd. (NASDAQ:MAIL - News) is a digital media company that builds downloadable consumer applications. The company’s award winning e-mail product, IncrediMail Premium, is sold in over 100 countries in 10 different languages. Other products include, PhotoJoy a photo sharing and discovery product, HiYo a graphic add-on to instant messaging software and Magentic, a wallpaper and screensaver software.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.

Contact:

KCSA Strategic Communications
Rob Fink, 212-896-1206
[e-mail]
or
Chi-Chi Millaway, 212-896-1269
[e-mail]