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Bravo! Brands UK to Ship Slammers(R)in the United Kingdom
- Secures Major UK Retail Accounts for July Product Launch -
NORTH PALM BEACH, Fla., May 25, 2005 /PRNewswire-FirstCall via COMTEX/ --
Bravo! Foods International (OTC Bulletin Board: BRVO), a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milks, announced today that its wholly-owned United Kingdom subsidiary, Bravo! Brands (UK) Ltd., will ship the first round of its Slammers(R) nutritious and fortified milk drink products to three major UK retail accounts late next month.

Drinks Brokers, Bravo!'s exclusive sales agent in the United Kingdom for the marketing, promotion, distribution and sale of Bravo!'s Slammers line, has secured commitments from the Somerfield, J Sainsbury and Wm Morrison supermarket chains, representing over 1,600 distribution points throughout the UK.

The Company also announced that it plans a July launch of a comprehensive sales and marketing promotion for its Slammers(R) products in the United Kingdom and will offer vitamin-fortified, flavored milks that are tailored to satisfy a specific taste profile developed for the country, including Amazing Chocolate, Cosmic Strawberry and Xtreme Banana.

Bravo! CEO Roy Warren said, "While our Slammers line has enjoyed great successes in the United States, the anticipated UK launch targeting major retailers is part of our continued commitment to growing brand awareness and product placement worldwide by introducing Slammers to key international markets."

About Bravo! Foods

Bravo! Foods International Corp. licenses, markets, distributes and sells high-quality, nutritious, flavored milk products throughout the 50 states, Puerto Rico, the U.S. Virgin Islands, Mexico and nine Middle East countries. The milk is available in the United States and internationally through production agreements with regional milk processors. Bravo!'s products currently are available under the brand name Slammers(R), and can be purchased in retail outlets throughout the country and in some international markets.

Bravo! Foods' Slammers(R) line is now available at more than 20,000 stores nationwide in the US including such popular chains as 7-Eleven, A&P, Albertsons, Associated Grocers, BI LO, Brunos, C/S Metro, Dutch Farms, Food Lion, HEB, Mars, Pathmark, Piggly Wiggly, Ralph's, SuperTarget, Unified, Wake Fern, Walgreens, Walmart Supercenters, and White Rose.

For more information, visit: http://www.bravobrands.com or http://www.otcfn.com/brvo .

Contact: Roy Warren, CEO Bravo! Foods, 561-625-1411 or James Dryer, Investor Relations, 561-837-8057 or [e-mail] .

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.

SOURCE Bravo! Foods International Corp.

Roy Warren, CEO, Bravo! Foods, [phone]; or Investor Relations, James Dryer,
[phone], or
[e-mail]
, for Bravo! Foods

http://www.prnewswire.com


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