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Friday, June 24, 2011 1:48:13 PM
http://energysportsdrinks.drinks-business-review.com/news/bebevco-to-launch-koma-unwind-relaxation-drink-in-france-250211
BeBevCo to launch Koma Unwind relaxation drink in France
DBR Staff Writer Published 25 February 2011
Bebida Beverage Company (BeBevCo), a developer, manufacturer and marketer of relaxation beverages in the US, has received a letter of intent from an importer that will set up distribution channels throughout France.
The company said that the French Ministry of Health has already given approval for the lightly carbonated relaxation supplemented beverage, and it is currently working to develop French labels and continue marketing efforts abroad.
Koma Unwind is a new 'anti-energy' drink aimed at relaxing the mind, body and soul after a long day of work or on one of those restless nights.
BeBevCo CEO Brian Weber said this will be the company's first major roll-out in Europe and it has only just begun its full international marketing efforts, country by country.
"We have sent samples to numerous distributors around Europe and Asia, and we expect to receive many more letters of intent in the coming months.
"Since the moment we have obtained this degree of transparency, new distributors have been contacting us to get their hands on Koma Unwind and Potencia Energy Drink, our two flagship products," Weber concluded.
BeBevCo develops, manufactures and markets beverages including Koma Unwind Chillaxation Drink, Koma Unwind Sugar-free Chillaxation Drink, and Koma Unwind Chillaxation Shot as well as Potencia Energy Drink, Potencia Blast energy shot and Piranha Water.
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