what you can't ignore is that the company via the website has already said they own 70% fully diluted....so you have to take the common stock out there, plus the common stock they referred to and the convertible preferred (converted to new rate for calculation purposes 70%) and come backwards. That's not making it difficult. That's a simple math problem LOL!
from the website Insider Ownership: Taking into account all classes of equity securities, management currently owns approximately 70% of the Company's equity securities on a fully diluted basis.
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