Phli is focused entirely on its core market of athletes and has introduced two new products, 2nd Surge and Accel Recover Bar. I use 2nd Surge regularly before working out and it is a nice pick me up w/o crazy ingredients. The Recover bar is good, but I don't need "recovery" the way I work out.
I have met the ceo and he is very solid, and made his bones shaping the marketing for Dr. Atkins. He and several members of the board recently put in $1M at 25 cents per share plus warrants. About 20M O/S fully diluted and a tax loss carry forward of about $17M if I remember correctly.
Good website and market cap is low all things considered.
Message board on Yahoo has a few regular posters, worth a look and not much more.
Let me know if you have specific questions.
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