American Green Inc (ERBB)

[amx8559]

Mobile Music Video Downloads Come of Age in UK

Mobile music video downloads are becoming a growing story, with a new chart
now popping up in the UK. Mobile network operator 3, which offers a popular
service involving downloadable videos, recently initiated the chart with
radio station Kiss 100. That is a first, with Kiss deejays announcing the
top 20 videos for the week based on user download activity. Videos are
delivered to mobile phones using 3's Video Jukebox application.

The Video Jukebox service has proved stunningly successful, with the mobile
music videos catching fire among consumers. So far, the company has reported
more than 10 million video downloads within the first six months after
launch. The cutting-edge combination of technology and marketing is
certainly paying off for 3, but the company is certainly not the first to
tinker with videos. Apple has recently tiptoed into the space, packaging
some music videos alongside full album downloads on its iTunes Music Store.
And artists like Bruce Springsteen and the Dave Mathews Band are helping to
push a surprisingly successful DualDisc format, which offers audio on one
side and video on the other. Those efforts could help to curb piracy, with
music fans gravitating towards music purchases that offer video extras.

Story by news analyst Adam Shahbaz.

http://www.digitalmusicnews.com