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Tuesday, June 21, 2011 9:55:28 AM
With a slow but steady rise, there will be fewer flippers and more people actually spending some time researching SFIO. That means they'll likely try a starter kit and experience the top-notch customer service. They'll see that 1) it's not a scam 2) the company takes this very seriously and 3) the product is a first-generation product that's one of a kind.
While it's of course not perfect (neither was the first iPod, iPhone, iPad) it has huge potential. Not emitting smoke is HUGE. It's the differentiating factor and occupies a crucial niche of the burgeoning e-cig market.
Once customers and other smokers realize that it won't be the same exact experience as lighting up a typical cigarette...they may not become wildly enamored with the product. However, as we've seen, using the RE/AL for a day or two often leads to users really enjoying it and experiencing quite a nicotine high (I know I did). Just like all products, it's always about figuring out how YOU want to use it. While I agree it could be made a little less complex in terms of usage, it is easy enough to use and doesn't require any market education. By that I mean you don't have to spend time and resources educating the market about what the heck your product is.
That being said, the first (not the last) thing that will cause the PPS to soar will be a distribution deal. That'll mean assured big revenue and will support a much higher PPS. Until then, I would think this baby would churn between .03 and .08.
I'm a long and don't really care what the PPS is for now. I will once the distribution deals are announced. Until then, a slow but steady rise in PPS would be preferred.
Good luck all!
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