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Tuesday, June 21, 2011 12:17:51 AM
However, with success, I think they will attract more of those trying to quit and especially the younger audience (smokers who perhaps just started in the last few years.) All still decent size targets.
I like your take on this and had not looked at that as the true target audience as my hopes are all my smoking friends try it and quit. Rather for me to wait for them to quit and then try it once they choose to take that approach.
Either way, I like this company's long term chances at success. They hung around this long, patiently, so I think it is only going to get easier for them from here. I'm cautiously betting they succeed. Not much to lose yet, as I'm not betting the farm, just the dirt drive way connecting it to the road.
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