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MusclePharm to Launch MMA ELITE Supplement Line in WalmartLast update: 6/20/2011 9:15:00 AMDENVER, June 20, 2011 /PRNewswire via COMTEX/ -- MusclePharm Corporation, a Nevada Corporation ("MusclePharm" or the "Company") (MSLP), an expanding U.S. Nutritional Supplement Company, is pleased to announce a licensing deal with retail giant MMA ELITE of UMB, LLC (Ultimate Brand Management). Entitled MMA ELITE Supplements Powered by MusclePharm, the award-winning supplement Company has created an entire line of sports nutrition supplements - including a new Pre-workout, recovery, vitamin, protein and fat loss products. MMA ELITE Series Powered by MusclePharm will be distributed thru mass market retailers, and major drugstore chains & membership clubs. Walmart, Sam's Club, Costco, CVS, Walgreen's and Numerous international chains are targeted for the distribution of these products. MMA ELITE, which is an Official Partner of the Ultimate Fighting Championship (UFC), has experienced remarkable growth since 2010, totaling over $150 million in sales with a lifestyle product line that includes a variety of unique and innovative apparel items and accessories. MMA ELITE is available at top retailers in the U.S.A. and is expanding in to International distribution for Holiday 2011. Additionally, its licensing company, UMB, has achieved more than 400 percent YTY growth over the past 12 months. "MMA ELITE Series Powered by MusclePharm will give consumers the high-quality products that they have become accustomed to with MusclePharm. This new Distribution channel will continue to help grow the MusclePharm brand, and will add a significant increase to our already growing sales with the launch of this in Quarter 3," Gregory said. "We are on pace to do approximately over 4M in sales for Quarter 2, and with this is new distribution channel we anticipate Quarter 3 to be our biggest Quarter to date." Like MusclePharm, MMA ELITE also has a strong relationship with several UFC standouts, including current champions Jon Jones, Jose Aldo, Cain Velasquez and Frankie Edgar, and former champions B.J. Penn, Forrest Griffin, Quinton "Rampage" Jackson, Frank Mir and Urijah Faber. ABOUT MUSCLEPHARM CORPORATION Headquartered in Denver, Colorado, MusclePharm is a healthy life-style company that develops and manufactures a full line of National Science Foundation approved nutritional supplements that are 100% free of banned substances. Based on years of research, MusclePharm products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts, and Major League Baseball. The Company's products address all categories of an active lifestyle, including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm is sold in over 120 countries and available in over 5,000 U.S. retail outlets, including GNC and Vitamin Shoppe. MusclePharm products are also sold in over 100 online stores, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit . FORWARD LOOKING STATEMENTS The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Investor Contact:Cory GregoryPresident303-396-6100 SOURCE MusclePharm Corporation Copyright (C) 2011 PR Newswire. All rights reserved News provided by Dow Jones NewswiresSM, PR News Wire and Business Wire. Dow Jones Newswires is a service mark of Dow Jones & Company. PR News Wire is a Trademark of PR Newswire Association, Inc. Business Wire is a registered trademark and service mark of Business Wire.
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