Starting in the quarter ended November 30, 2010, we launched two homeopathic nasal sprays into the United States over-the-counter market principally through sales to Rite Aid Pharmacy. Our first two offerings in the launch were THERAMAX? Cold and Flu Relief and THERAMAX?. Gross revenues from the launch were approximately $599,000; however in accordance with generally accounting principles, the Company has recorded a reserve for allowances of $320,000, principally related to a rebate program at Rite Aid in lieu of marketing expenditures by the Company.
$599,000.00 - $320,000.00 (allowances for Rite Aid Rebate Program) = $279,000.00 The total Gross Revenues for the quarter of September, October and November 2010 after allowances and this is Rite Aid alone
Also from the 10Q regarding the companies "Business Model"
In September 2010, we began shipping two homeopathic nasal sprays into the United States over-the-counter market, THERA MAX™ Cold and Flu Relief and THERA MAX™ Allergy Relief. We identified and contracted with manufacturers for the products, and designed packaging materials. On June 26, 2009, we entered into a marketing, sales and distribution agreement with Elias Shaker Company for distribution of THERA MAX™ products. That agreement was terminated in November 2010. We received orders from and shipped product to Rite Aid Corporation in and since July 2010. Our two products have been sold in all Rite Aid locations since September 2010. We have an agreement in place with Rite Aid for their 2012 fiscal year for both products in amounts similar to their 2011 fiscal year volumes.
We have received and shipped orders to, in addition to Rite Aid and Walgreens Miami District South, Hannaford Supermarkets, Discount Drug Mart, Big Y Supermarkets and Food Lion.
We have also entered into a Sponsorship Agreement with the Miami Heatsee picture below from the Miami Heat Game taken from the companies Facebook page back in April 2011 proving that and Walgreens Miami South District and shipped product to approximately 300 Walgreens stores in that District. That product has been on sale in these locations since late February 2011.
THERA MAX™ has received visibility on both local and national television as a result of signage placement in the arena at the HEAT games. We are negotiating similar Sponsorship Agreements with additional sports teams and retailers in other regions of the country.
We are in the final stages of approval of THERA MAX™ Cold Relief by several additional major retailers for introduction into their retail stores for the 2012 season which begins in September 2011. We have received vendor approval for one of them and a vendor number which enables us to negotiate agreements in two others pending final approval
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