From Riverfold and Questions to ask before buying a new company So, I ask myself a few questions here - this is why the stock should be moving, in my opinion. 1. Does the company have a good product that is or will be in demand within my investing time-frame? My answer = Yes 2. Is Management making the right moves in order to achieve the success and earnings that I expect out of my investment? My answer = Yes 3. Is the company establishing their Sales Channel and retail/marketing strategies to meet the pending demand of the product? My answer = Yes 4. Does the company keep us updated as to their progress? My answer = yes 5. Does the company have things in the pipeline that will continue their product penetration strategy? My answer = Yes 6. If implemented properly, do I feel the stock will be worth a substantial more amount of money in the FUTURE? My answer = Yes I don't wait until the company has proven their strategy is ALREADY successful before I invest, there's just no profit potential in that investment.