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Saturday, June 11, 2011 7:53:05 AM
Thanks again for the quick responses:
There are two points in time that affect consumers:
1)Their initial introduction to the product (this is the marketing that you refer to)
2)Their first experience using the product
If both of these interactions are positive market share is driven in the company's favor dramatically due to word of mouth (which is important in the Social Media age) and repeat buying.
I think marketing is the first step towards success, but having a solid product in addition enables hitting the homerun!
Your point relative to how a higher price reduces the amount of overhead per unit is very valid. I think you're right in that, that significantly helps the profit margin and makes fundamentals look better.
Thanks again for engaging in the dialogue.
Go OPMG!
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