NeoMedia Technologies, Inc (NEOM)

[PETERDENIEL2003]

Heneken Beers Added - Neomedia Barcoding system !!


Mobile barcode scanning has experienced quadruple digit growth amongst consumers worldwide within
the past twelve months1 and is becoming a key mobile media element for many brand owners. Mobile
barcodes have also become top of mind for many consumers, with nearly half of US consumers having seen a
mobile barcode and opting in via scan to engage2 - in particular to access a discount or coupon, learn more
about a product or service, or gather additional information about a news story3.
Major brands and agencies are also rapidly incorporating mobile barcodes into their marketing efforts with
roughly 20 percent of the Fortune 50 already utilizing this technology.4
If you have not already added mobile barcodes to your marketing initiatives, the time to engage is now.
How does a brand thoughtfully use this technology to ensure ongoing consumer participation, increase
sales, and gain a competitive advantage? NeoMedia’s Best Practices, initially published in December 2010,
provide a clear roadmap for brands and agencies to assist in the development and deployment of their
mobile barcode strategy.


1 NeoMedia Launches Latest Generation of NeoSphere Barcode Management Platform, NeoMedia Technologies, Inc, March 2011,
http://www.neom.com/node/448
2 MGH’s QR Code Usage and Interest Survey, MGH, February 2011, http://www.mgh.com
3 2011 Cell Phone Consumer Attitudes Study, Canadian Wireless Telecommunications Association, April 2011, http://www.cwta.ca/
CWTASite/english/facts_figures_downloads/Consumer2011.pdf
4 Burson-Marsteller and Proof Integrated Communications, The Fortune 50 Use of Mobile, http://www.slideshare.net/BMGlobalNews/
burson-marsteller-proof-fortune-50-mobile-study