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Friday, June 10, 2011 9:08:42 AM
you would hope that the 60 grand in revenue would cover electricity for two stores and some other minor expenses
I'm assuming you don't live in California. Rent for 2 store locations in Hollywood isn't exactly cheap. You also have to pay the people who work in the stores. You have insurance, workers comp, inventory to replenish and a whole slew of other "minor expenses". Then there is the plus size expansion. I'n sure those clothes weren't free. We expanded the Robertson location. Contractors and materials costs money too. Are you sure you went to business school?
DA has not been silent, you can read over the PRs and get a fair idea of where most of that money is going. There is also the possibility of something bigger in the works, and I think Danny has learned not to PR something until it's a done deal.
If you truly felt we are going to .001 next week, you would sell your position now to get back in lower then right? The fact that you're still hanging around shows that you do not actually believe this.
My statements are my opinion only. I recommend doing your own DD and investing with confidence. Good Luck!
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