Jackson Hewitt® Awards Prizes Through MyTaxManager and Social Media Sweepstakes and Contest
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Press Release Source: Jackson Hewitt Tax Service Inc. On Thursday June 9, 2011, 12:00 pm
PARSIPPANY, N.J., June 9, 2011 /PRNewswire/ -- Jackson Hewitt Tax Service Inc., the nation's second largest tax preparation company, today announced that it has awarded nearly $50,000 to consumers nationwide through its MyTaxManager Jackson Hewitt Sweepstakes, "Jackson Hewitt's Got My Back" Photo Sweepstakes, and its "Win Win with the Big Check" Video Contest.
MyTaxManager Jackson Hewitt Sweepstakes
Individuals who registered for MyTaxManager from December 10, 2010, to April 15, 2011, were automatically entered into the Jackson Hewitt Sweepstakes, which rewarded registrants through a daily drawing of a $100 gift card, for a total of 127 $100 gift cards ($12,700), and one grand prize of $10,000 in a final drawing at the end of the tax season. The grand prize winner was Jennifer Wright of West Des Moines, Iowa. Jackson Hewitt's MyTaxManager is a free online tax management tool and one-stop personalized Web destination that gives consumers a secure, centralized home for a range of tax-related documents and information.
"Jackson Hewitt's Got My Back" Photo Sweepstakes
The "Jackson Hewitt's Got My Back" photo sweepstakes encouraged contestants to take and submit pictures in front of any non-Walmart-based Jackson Hewitt location around the country, and then upload that image to Jackson Hewitt's Facebook page. The sweepstakes received entries from across the United States and seven randomly chosen entrants each won a $1,000 cash prize.
"Win Win with the Big Check" Video Contest
Sponsored by Jackson Hewitt Online, the "Win Win with the Big Check" video contest encouraged contestants to print out a downloadable "Win Win" image and then videotape themselves creatively passing that image along to another person. Contestants uploaded their videos to Jackson Hewitt's "Big Check" Facebook page, and site visitors voted on their favorite submissions. The 20 most popular videos were reviewed by a panel of judges and the winning entrant, Mary Walsh of Melbourne, Fla., received $10,000, and an additional $10,000 for a person of his/her choosing. Ms. Walsh selected Dana Parsons of Melbourne, Fla., as the recipient of the additional $10,000, which Ms. Parsons plans to use for her dance school, Dance Mania All-Stars, LLC. A compilation of entries can be seen on the "Big Check" Facebook video page.
"Over the course of the tax season, we wanted to energize people in creative and fun ways that encouraged them to enroll with MyTaxManager, become a fan of the company's Facebook pages, and interact with Jackson Hewitt both online and off," said David Koroghlian, director of interactive marketing, Jackson Hewitt Tax Service Inc. "These sweepstakes and contests celebrated both online creativity and human interactions, while also providing prizes to help people have fun, pay off debts or help others. We plan to execute several similar promotions, sweepstakes and contests next tax season."
About Jackson Hewitt Tax Service Inc.
Based in Parsippany, N.J., Jackson Hewitt Tax Service Inc. (OTCQB: JHTX) is an industry leading provider of full service individual federal and state income tax preparation, with franchised and company-owned office locations throughout the United States. Jackson Hewitt Tax Service® also offers an online tax preparation product at www.jacksonhewittonline.com. For more information, or to locate the Jackson Hewitt® office nearest to you, visit www.jacksonhewitt.com or call 1-800-234-1040. Jackson Hewitt can also be found on Facebook and Twitter.
Media Contact:
Michael J. LaCosta
Director of Public Relations
Jackson Hewitt
973-630-0680
michael.lacosta@jtax.com
