From Joel Noel website.
I Don’t Think Justin Bieber Cares – There is a More Important Issue at Hand for Him and His Management – Don’t Expect Bieber to be Shy in Backing PhoneGuard
by Joe on May 24, 2011
I Don’t Think Bieber Cares – There is a More Important Issue at Hand for Him and His Management – Don’t Expect Bieber to be Shy in Backing PhoneGuard
Over the past few days there has been a lot of mud slung in the direction of Options Media Group Holdings (OPMG), which has recently announced it is changing its name to PhoneGuard.
Almost anyone who has been playing this stock over the past few weeks has read about how the President of the Company has a felony conviction, which is apparently true. There have been many other attacks on the Company – everything from excessive number of fundraisings, name changes, weak balance sheet, and a host of other issues that have been raised. Some of these are important, but many are not.
In our opinion, one of the most important issues investors should consider is the sheer power that Justin Bieber could potentially bring relative to marketing the anti-texting while driving product to a marketplace that really is not ready to yet except the technology. If we were sitting on the sidelines evaluating this story we would certainly want to understand how much of a commitment Bieber will have toward marketing this product and increasing consumer acceptance.
If PhoneGuard is something that he simply discusses once in a while without really getting behind it, then we believe he will have little effect toward moving this product into the market. On the other hand, if he really gets behind this, we believe he has the power to be a significant force in marketing the PhoneGuard product line.
First of all, we do not believe that Bieber and his team care much about what is written on stock bulletin boards, what short-sellers claim and about Anthony’s Sasso’s history. What we do think they care about is preventing injury and deaths from texting and driving.
Here in the San Francisco area the local news has heavily covered a story about an 18-year-old college freshman who was distracted by texting when her Honda struck a two-year-old girl who was walking hand-in-hand with her mother across a residential street. The little girl was killed and the mother seriously injured. The driver is now up on charges for vehicular manslaughter and will likely serve about a year in prison. This is simply one example of the carnage that is currently occurring across the world as drivers do not heed the warnings about the dangers of texting while driving.
As many of 16,000 deaths are attributed texting drivers over the past six years. This is the issue we believe Bieber and his managers care most about and, in our opinion, want to use Bieber’s popularity to do something about it. Sure, they also want to make a lot of money, but they have many other ways that they can line their pockets.
We see Bieber continuing his plan to move this technology into the mainstream. He remains one of the hottest tickets in the entertainment industry and his appeal goes well beyond his teenage music fans. He is currently able on demand to get an invite to appear on any talk show, primetime series, or local newscast. His Internet presence has all but rewritten social media marketing. He is clearly a very powerful force if he chooses to meaningfully back because our product.
We do not believe investors in OPMG should be concerned that Bieber will withdrawal support for the Company or will be shy in his marketing efforts. We believe that investors will see quite the opposite.
In our opinion, the upcoming marketing activities from Bieber will likely be much more significant than expected by even the most bullish OPMG shareholders.
Regardless of the short and long-term price direction of OPMG shares, we believe that over the next few years many lives will be saved to the implementation of this technology.
The Company’s management team will be discussing these and other issues on the conference call after today’s market close. The conference call information is listed below. By the way – my recommendation is to call in early as there will likely be hundreds of investors in attendance.
