NeoMedia Technologies, Inc (NEOM)

[PETERDENIEL2003]

SMALL UPDATE


The Business to Consumer (B2C) Alliance was announced today by its
facilitators, GS1 US and GS1 Canada, not-for-profit organizations that are part of the
global GS1 standards body.
The alliance is composed of representatives from leading product brands, technology
providers, and retailers. The current list of participants includes: AT&T; Cisco; The
Coca-Cola Company; IBM; The J.M. Smucker Company; Johnson & Johnson
Consumer Group of Companies; Kraft Foods; The Kroger Co.; the Massachusetts
Institute of Technology's Auto-ID Lab; Microsoft Corp.; NeoMedia Technologies;
PepsiCo, Inc.; Premier healthcare alliance; Procter & Gamble; and Scanbuy, Inc.
Companies interested in joining the alliance can visit www.GS1US.org/B2CAlliance.