Advanced ID (RFID Technology) (fka AIDO)

[sukycospito]

RFID gains popularity in Europe



London, England, May. 17 (UPI) -- Radio Frequency Identification is reportedly generating increasing interest in Europe due to advantages over trace-and-track technologies.

RFID projects are proliferating in a variety of markets, such as retail, transportation, pharmaceuticals and livestock. That interest is propelling companies and suppliers to adopt the technology in a bid to cut costs while enhancing productivity, according London-based consulting company Frost & Sullivan.

Frost & Sullivan estimates European spending on RFID-related hardware, software and services exceed EUR5 billion in 2007. While the retail and government markets are likely to lead in such spending, transport and logistics as well as manufacturing are also likely to contribute significant shares.

Currently, the high prices of transponders or tags are a major obstacle to the mass adoption of RFID. The consulting company said manufacturers need to price such components more realistically for RFID to enter the mainstream and realize its larger potential in the supply chain.