One last point, which I've made before, is about FEEL's pricing. There seems to be a lot of resistance to the price of the Release grip in the market. I think they'd sell a ton of them at $5-$6 but at $10, it's very much a niche product. The wedges are fairly priced, but in the wedge market, I think they need to undercut Cleveland and Titleist/Vokey and come in at $99 or so. If they do an infomercial, they should model it on the Bobby Jones informercials -- get as many of their products on there and get Dr. Miller to talk about club design, the benefits of the Release grip, the whole package. Talk about the grip and the benefits for the full swing, and get the driver in there -- they should stick to the 460cc drivers and nothing smaller -- they can talk about the non-conforming one if they want. They can talk about their irons, though I wouldn't dwell on them -- there's not much on the website about them, so I don't know if they're discontinuing them. Get those wedges and putters on there! Talk about the different models, stress they're the best products out there -- talk about design, etc. -- convince the golfing masses that these are the best wedges. Talk about the ceramic putters. In 26 minutes you can spend 5 minutes on everyting and get the point across.
