As Seen On TV, Inc. (fka ASTV)

[qqstormus2]

AsSeenonTV.com

TVGoods, Inc. Enters Into Agreement to Acquire AsSeenonTV.com


CLEARWATER, FL -- (MARKETWIRE) -- 06/02/11 --

TV Goods, Inc., a wholly owned subsidiary of H&H Imports, Inc. (OTCBB: HNHI)
has entered into an agreement with Seen On TV, LLC to purchase AsSeenonTV.com
and the toll-free number 866-AsSeenOnTV.

AsSeenonTV.com represents a highly trafficked catalog of direct response
products with over two million customers, 700,000 email registrants and
hundreds of thousands of unique visitors each month. Under the agreement, TV
Goods intends to acquire AsSeenonTV.com and related intangible assets for
$5,000,000, payable in cash and stock, and TV Goods has agreed to issue Seen On
TV, LLC a minimum of 5,000,000 shares of common stock and a warrant to purchase
1,000,000 shares of common stock exercisable at $0.35 per share in
consideration for the assets.

"We believe this is one of the biggest brands in global electronic retailing,
a Crown Jewel of the direct response industry," said TV Goods Chairman Kevin
Harrington. "Together with our strategic partner Delivery Agent, we intend to
take it to the next level, creating a new playing field to reach millions of
new consumers around the globe."

San Francisco-based Delivery Agent, the leader in transactional television
will handle all aspects of technology, including platform development and
deployment -- web, mobile and interactive television, interactive marketing,
and operations. Delivery Agent-powered AsSeenOnTV.com enhancements include TV
Goods' live "Video Deals of the Day" with celebrity spokespersons, mobile
applications allowing consumers to make purchases from iPhones and Androids,
and T-commerce campaigns enabling TV viewers to "click-to-buy" directly from
their remote controls. Delivery Agent's proprietary transaction engine, TV
Wallet(TM), which now powers interactive commerce for over 200 entertainment
and sports properties including CBS, NBC, FOX, HBO, and many others, will be
integrated into the shopping experience.

"AsSeenonTV.com is a big winner in the direct response industry. Dan Fasano
knew this when he founded the site, and we are carrying on his legacy," said
Harrington.

Mary Beth Fasano, CEO of Seen On TV, LLC said, "My late husband Dan believed
this was the premier direct response URL available. It is, and it's a great
testament to his vision that his friend Kevin Harrington and Delivery Agent
have come together to take this property to its fullest potential."

"The $50 billion dollar infomercial industry is a natural place for Delivery
Agent to extend its transactional television platform," said Mike Fitzsimmons,
Delivery Agent CEO. "Thirty percent of U.S. households purchased a product from
an infomercial last year. We look forward to making it even easier through the
web, mobile devices and ultimately directly through a remote control."

In addition to this strategic partnership, Kevin Harrington will be joining
Delivery Agent' s advisory board with a focus on growing the direct response
market through all cross-channel platforms.

About H&H Imports, Inc and TV Goods, Inc.

H & H Imports, Inc. is the parent company of TV Goods, Inc. TV Goods, Inc. is
a direct response marketing company. We identify and market consumer products
for global distribution. TV Goods was established by Kevin Harrington, a
pioneer of direct response television. Kevin Harrington is an original investor
on the ABC show "Shark Tank," which is produced by Sony Pictures Television and
reality TV mogul Mark Burnett. For more information go to www.TVGoodsInc.com.

Forward-Looking Statements:

Except for statements of historical fact, the matters discussed in this press
release are forward-looking and made pursuant to the Safe Harbor provisions of
the Private Securities Litigation Reform Act of 1995. "Forward-looking
statements" describe future expectations, plans, results, or strategies and are
generally preceded by words such as "future," "plan" or "planned," "expects,"
"may" or "projected." These forward-looking statements reflect numerous
assumptions and involve a variety of risks and uncertainties, many of which are
beyond the company's control that may cause actual results to differ materially
from stated expectations. These risk factors include, among others, limited
operating history, difficulty in identifying and marketing products, intense
competition and additional risks factors as discussed in reports filed by the
company with the Securities and Exchange Commission, which are available at
http://www.sec.gov.

About Delivery Agent, Inc.

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine
and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the
leader in shopping-enabled programming and content monetization for more than
200 entertainment properties from major media companies including CBS, NBC
Universal, Twentieth Century Fox, Discovery Communications, A&E Television
Networks, HBO, Showtime, The CW, Univision Communications, and The Weinstein
Company, as well as for sports organizations including FIFA, the Boston Celtics
and UFC. Delivery Agent created the market for shopping-enabled programming by
redefining how products tied to entertainment are cataloged, merchandised and
sold online. With offices in San Francisco, New York, Los Angeles, Denver and
London, Delivery Agent deploys its technology platform, including commerce
applications, video and mobile products, and interactive advertising solutions
to create profitable connections between entertainment content, consumers and
brands. More information about Delivery Agent is available at
www.deliveryagent.com.

Contact: TV Goods, Inc. Kathryn Goodbread [e-mail]
727-474-0598

(END) Dow Jones Newswires

06-02-11 0857ET

08:57 060211