Winning Brands Corporation (WNBD)

[lbdave]

There are many variables that effect whether WNBD could be granted national or regional distribution expansion through an existing retailer, or possibly a new retailer. These large retailers have ample data from many new products that have hit the street, and understand that it is product awareness that creates product turns. In other words, the way they roll out new products isn't necessarily dependent on a systematic approach (regionally then nationally) It usually depends on what type of awareness the new vendor intends to use to promote the product.

These large retailers have regional distribution warehouses in place which makes a national roll-out as simple as a regional roll-out (just duplication for different regions) So it all boils down to this....what are you willing to do to move the product off the shelves? It's all negotiated in the contract, and that is what makes the difference. IMO if the model WNBD is submitting will consist of only in-store-merchandising, or minimal advertising, then it will probably move to a regional level. Given the reach of cable television in this day and age, then the possibility of a national awareness campaign by this venue could take the product to a national roll-out. It all comes down to how the contract reads, and how WNBD plans on moving product IMO.

I will be happy either way though.