NeoMedia Technologies, Inc (NEOM)

[PETERDENIEL2003]

Mobile Tickets to Drive M-commerce Revenues, says Juniper


Juniper Research has released its report, Mobile Commerce Strategies: Prospects for Payments, Ticketing, Coupons & Banking 2010-2014.

The study offers segment-level assessments of each sector, and pinpoints the key market drivers and constraints, sizing all seven mobile commerce market segments through global five-year forecasts of gross transaction values.

The report forecasts that rapidly-increasing usage of mobile devices for tickets for all kinds of travel and entertainment, plus sports events, will be one of the main factors driving the growth of mobile commerce. Mobile ticketing transactions are forecast to exceed $100bn (£64bn), based on gross transaction value, as soon as 2012. This is more than double the market in 2010.

Juniper says the report provides a one-stop solution for all players within the mobile commerce ecosystem, pulling together each of the detailed reports within the mobile commerce stream: Mobile Payments for Digital and Physical goods, NFC Mobile Payments, Mobile Money Transfer & Remittances, Mobile Ticketing, Mobile Coupons and Mobile Banking.

The report demonstrates the spectacular growth that Juniper forecast across all segments of mobile commerce. For each sector, the report provides six-year forecasts for transaction values in eight key regions of the world, as well as an analysis of drivers and constraints, considering a number of business models issues, as well as a discussion on operator churn and ARPU. It reveals that four of the segments (Ticketing, Money Transfers, Physical Goods and NFC) will more than double in transaction value over the next two years, whilst Digital Goods, Banking and Coupons will still post very healthy growth of 30 – 50 per cent over the two years.

But although growth looks strong, one of the vital recommendations included within the report is that commerce providers need to keep users top of mind when developing their applications. If the initial user experience is poor for mobile payment methods – either based on cost, security, reliability or ease of use - then customers will reject them

http://www.mobilemarketingmagazine.co.uk/content/mobile-tickets-drive-m-commerce-revenues-says-juniper