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Tuesday, 05/31/2011 11:48:43 AM

Tuesday, May 31, 2011 11:48:43 AM

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Ford is ramping up to launch an entire line of electric vehicles, and anticipates that a quarter of their fleet will have electrical engines in some form. Bill Ford told Fortune magazine that “some of the most fundamental and enduring elements of the automobile are being radically transformed.” He’s referring to the movement to replace the gasoline engine with an electric motor and a battery pack is about to start. His company will start this year by releasing its Ford Focus model with a lithium-ion electric engine.



Other major automakers are expected to launch their own electric vehicles in the next couple years. The company will be developing hybrid, plug-in hybrid, and fully electric vehicles, because Bill Ford himself isn’t sure which technology ultimately will prevail.
The CEO also was concerned with Asia leading the world in the development of the lithium-ion battery and will likely retain that lead if the government does not aid the American battery industry. “I think it’s a matter of national security to have a competitive American battery industry,”. He also added that “Washington should increase r&d spending here unless they want to cede the development of batteries to other nations.”
He predicted gas will only go higher in the future. Problems in the Middle East along with China’s growing energy demand and the increasing challenge to find more oil all suggest higher prices, meaning “customers are going to care increasingly about fuel efficiency.”
Ford concluded that his company is “making money and has invested in significant amounts in electric car hardware, and it’s ready to go, but the country is not ready to go right now.” As a result, he’s calling for a “smart” electrical grid and the creation of millions of car-charging stations in garages and in public areas across the United States.
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