OT American Airlines and DuoCash Partner in Promotion Featuring eBooks from Rosetta Books
NEW YORK, NY -- (INTERNET WIRE) -- 12/23/2002 -- DuoCash, a New York City-based payment technology company, has announced a promotional program with AMR Corp's American Airlines (NYSE: AMR), which will offer its customers a complimentary DuoCash-enabled prepaid phone card. The cards also can be used to purchase ebooks, which can be downloaded from Rosetta Books' Web site directly to the traveler's laptop or PDA.
The promotion is being launched in the New York metropolitan area, with $10 cards being distributed to key corporate travel customers, as well as at the American Airlines Admirals Clubs at LaGuardia, JFK and Newark airports.
"This is a great partnership in that it gives American Airlines customers the choice of some classic books that they can read conveniently during their travels and also brings these highly-desirable consumers to RosettaBooks.com, one of the newest online merchants accepting DuoCash." said Bruce Colwin, Executive Vice President of DuoCash. "And by letting consumers download ebooks from Rosetta Books' website, it also demonstrates the ease and simplicity of our alternative payment method for purchasing digital content."
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Entertainment, such as ebooks, music and games, is driving the growing market for paid digital content, which Jupiter Media Metrix expects to reach $5.8 billion by 2006. And as consumers increase their appetite for digital content, they're also increasing their usage of portable devices that enable them to enjoy it wherever they go.
"We've seen that travelers are becoming increasingly dependent on their laptops, PDAs and other wireless devices, making them essential travel gear," said Chuck Imhof, American Airlines Regional Director of Passenger Sales. "In response, we're adding more amenities for the wired business traveler, including downloadable schedules, electronic flight notification, airport lounges with WiFi connectivity, and of course More Room Throughout Coach so they have the personal space to open and use their laptops. We also thought it would be a good idea to offer them some great books that they can enjoy while they're plugged in at the airport or in flight."
The program was developed jointly with Rosetta Books, which currently offers more than 100 titles and has gained international prominence for the quality and marketing of its e-book list, including works by Kurt Vonnegut, Agatha Christie, Winston Churchill, Aldous Huxley, George Orwell and Virginia Woolf. Rosetta has also recently announced a licensing agreement with Random House for exclusive rights to publish e-book editions of mutually agreed-upon titles.
ABOUT DUOCASH: DuoCash is the developer of a proprietary technology which enables prepaid phone cards from leading telcos to be used for online transactions - providing e-merchants access to an untapped market of hundreds of millions of cards currently in circulation in the United States, with over $5.2 billion in stored value. They also provide customers a secure and private alternative to using credit cards online for purchasing digital content.
For additional information, contact: Bruce Colwin, Executive Vice President, DuoCash Inc. at 212-725-6725 or by email at bcolwin@duocash.com.
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