Thursday, May 26, 2011 6:36:37 PM
First: Proprietary Organic Search Results
• 7 patents issued, 11pending in local/mobile/Octane/Krillion
• Lucene core
• Multiple databases with millions of SMB listings to validate business information
• We crawl the web and use our proprietary Keyword DNA™ + web indexing algorithms to generate all our search results
Second: Local Ad Exchange & Feed Management
• Ingest real-time ad and data feeds from multiple partners
• Syndicates those feeds to over 100,000 sites
• Provisions O&O and Network ad inventory for internal sales force, private label, agency and channel partners
Source: Presentation from May 2011
http://ir.local.com/phoenix.zhtml?c=181515&p=irol-IRHome
• Four acquisitions in past twelve months
• ‘Startups’ that require some near-term investment in order to drive future organic growth
• Significantly broaden product and technology portfolio in order to diversify traffic and revenue concentrations
First: Aquisition in Social/Group Buying Spreebird
• Launched May 2011 • Acquired
• A fully featured group-buying distribution platform
• Personalization engine driving enhanced user experience
• API, RSS, widget syndication for our regional media network and planned partners
Second: SEO/Hosting & Content Development ? Octane
• Acquired July 2010
• Highly scalable geocategory domain acquisition
• Automated website hosting & management features
• Content marketplace for the procurement, creation, payment and management of custom local content
Third: Display Rich Media ? Rovion
• Acquired May 2011
• Rich media ad management and serving platform
• Automated creation, production management and serving of ads
• Rovion ‘in-person’ video unit
• Green screen studios & network
Fourth: Real-time Product Inventory Krillion
• Acquired May 2011
• Pulls real-time product inventory directly from manufacturers
• In store pick ‘up now’ pricing
• Product-based search results
Frankiy´s Moneymaker Board http://www.investorshub.com/boards/board.asp?board_id=8338
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