Interesting topic on VitalMX about Energy Drink startups. PFOB's shell stock owner posted this comment 55 minutes ago. Possible reasons for FMF and others entering the energy drink business: 1. Like the risk/reward ratio 2. Watched other succeed and fail and learned from it 3. Extension of brand equity with the target market 4. Owed millions and all I got was this energy drink company 5. Hot chicks PFOB'ers should get the humor in #4 if you have studied the history. http://www.vitalmx.com/forums/Moto-Related,20/FMF-and-Energy-Drinks,1218183?page=2