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A little over 5 years of Top Gear Watching and Classified
searching along with Car and Driver, and Road & Track reading
leads to this article.

During filming at a recent Top Gear filming of a supercar rally in
Shanghai I realized that the designs of these cars have been
viewed from different perspectives.. When conceived most of these
cars such as the Ferrari, the Koenigsegg, and the Bugatti were
design from the perspective of a walk by viewer and a close shot
in a magazine, whereas the Lamborghini perhaps more cleverly was
designed " I believe" from a distance where the sharp surfaces and
corners look too strong up close but give the car a huge standout
appeal from a a distance. I did not expect this and was shocked
after viewing a small beauty contest of cars riding by.


Its called the Shanghai circuit and here the comparisons are:


http://www.topgear.com/uk/car-news/hypercar-video-meet-shanghai-china-f1-circuit-2011-05-18


Lamborghinis latest release in 2011 to 2012 being the first years
of release The Aventador has an interesting history, The name is
associated with a bull fight, the styling may have had
contributors from the people who made the first Oakley Sunglass
designs. Very clever and who would have guessed that.


Clearly a reach for a lighter car with more Horsepower, and a
sleeker side view than the Murcielago that it is replacing. Curb
weights for these cars around 3,000 pounds looks ok some are at
3,500 and the Bugatti is over 4,000 pounds which is the reason
for the huge engine to make up on the HP/Weight ratio.

One complaint would be that the interior design attempts to go
with a bi-color look with black and beige when it is preferred by
most I believe to be mostly beige and only LIGHT black accents.

Another interesting area is whether one can see out the back from
the driver seat. The Koenigsegg as an example only had a porthole
so it puts more importance on the side mirrors.

Wheel styling I believe has dropped a bit with the black tapered 5
spoke wheels from the Murcielagos fancy chrome designs that were
more spectacular looking. Stealthy works on tires but not on
interiors or rims.

Having researched the curb weights, horsepower and torque ratings,
exterior and interior stylings, Horsepower and 0-100km
performance ratings along with top speed. Braking and
Transmission designs, and Switch and button layout and design for
interior consoles, Lamborghini is sort of rising to the top of
the heap of the Austin Martin, Ferrari 599, Koenigsegg, Bugatti,
Mclarens, Gumperts, Maseratis, Mercedes SLR and SLS, Pagani
Zondas, BMW 7 Series, Anything Japanese Really including the GTR
and the Lexus Supercar, and the rest of the hyper/super/touring
car heap.


This shocked and excited me but the excitement was quickly
tempered by an expectation of a starting price for the Aventador
of around $380,000 for the few ( like 400 or so ) that can actually buy one.