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Sunday, May 22, 2011 7:41:35 PM
Moving on to social games, just some of the basic stats for Latin America on how these games are monetized. This is – the numbers we show here are the average for Orkut for last year. People who signed up for a given game, 30% of them became active gamers, so they returned to that game, of which 1.5% became paying users, and they in turn on average spent about $10 a month, which compares to maybe $15 or so on Zynga. So lower than the U.S. But the amount of conversion that you see on these is phenomenal cause there just isn’t that much product out there and people, you know, love this stuff.
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