Hemp Inc (HEMP)

[alessio2]

HEE Corporation Selects Marketing Firm media imPRessions to Promote Its Recent Launch of the Diabetic Treatment Product HPB-84
5/13/2005 7:00:34 AM


HUTCHINSON, Kan., May 13, 2005 /PRNewswire-FirstCall via COMTEX/ -- Last night the Shareholder's Advisory Board of HEE Corporation unanimously selected marketing firm media imPRessions from Chicago, IL (http://www.media-impressions.com) to assist in the promotion of their Diabetic treatment product HPB-84. After reviewing other PR firms, HEE Corporation and the Advisory Board feel that media imPRessions has the expertise, public relations knowledge and background to achieve HEE's short term and long term goals. The company helps clients distinguish themselves in today's intensely competitive world by delivering their message in creative, flexible and intelligent ways.

HEE Corporation currently has been seeking news coverage and related PR exposure to assist in launching marketing efforts for its flagship product, HPB-84, a specialized blend of herbs that can help sufferers of Type II Diabetes maintain pancreatic health as well as other related natural products (nutraceuticals) developed for consumers with Type II Diabetes and related disorders. To date HEE Corporation has not leveraged comprehensive marketing efforts in support of the company, its expertise and its products. With the selection of media imPRessions, over the next several months public relations activities will deliver compelling messaging, media training, bylined articles and press materials, including B-roll, radio news releases, national media pitching, targeted event participation and NAPS releases to garner media opportunities that convey the value of HPB-84, complementary products and nutraceuticals in general.

To reach potential and current customers, media imPRessions will immediately begin working with HEE Corporation on a twelve-month public relations plan that targets consumers, dieticians and select medical professionals. The objective in garnering media placements will be to demonstrate HEE Corporation as a proven, successful innovator in nutraceutical development and Diabetes treatment; convert subsequent coverage into credibility; and elevate awareness of HPB-84 and other future complementary products among potential and current customers. A unified message platform, relevant media placements and increased brand awareness will increase Web site traffic and consumer inquiries, plus introduce HEE Corporation's products to new prospects and influencers, and help the company establish consumer brand awareness of their flagship product and the nutraceutical category.

Radley Brooks, President of HEE Corporation, stated, "We are very excited about the opportunity to collaborate with media imPRessions. They have a solid understanding of the unique marketing and creative needs required for building a successful brand strategy that will help take HEE Corporation to the next level."