I understand you protecting your hoped for windfall on SWSH, but I just don't see it doing much for quite a while (if ever). In the mean-time, the share price will suffer with the continued losses. If you're truly a long term holder, you should be tickled that the price is going down so you can double up.
As far as the past with Blockbuster, I am only pointing out how long term investors were not rewarded (who cares when the CEO left?), as Bloackbuster didn't turn out to be viable enough for the new owners to make profit with.
Is SWSH to be a similar boom/bust scenario? We'll see ...
As far as Melissa, it doesn't matter if she is right or wrong. She brought up some valid points (with tons of facts) and the market is turned against SWSH. No emotions - just the truth.