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Re: Mightyfine post# 165396

Friday, 05/06/2011 7:13:50 PM

Friday, May 06, 2011 7:13:50 PM

Post# of 241133
I would have done this as a private post had I the choice, but as a free subscriber, I guess it has to be public. I'm a long with about a million shares here and I always felt that the company had a great chance to pull it off and get into the big time, but I can't say I feel that way anymore. The company has seemed to do many things right, but the failure of the DRTV campaign was difficult to comprehend at first. I mean how could the company have a chance to tell their story to consumers and not make enough to pay for the ads? I really don't care how many stores we are in. I do care that you can get people to buy the product and want to buy the product, otherwise it is just a mystery item sitting on the shelf. Now there isn't enough money sitting around to redo the DRTV campaign and solve the problem. But all of the problems that the company has could be solved if you can make a DRTV campaign successful. People get familiar with it, understand why it is good, and will buy it later if they see it during their other shopping experiences.

Like I said, I don't have much confidence anymore that the company can make something successful that will reward me for my patience. I am sure that was an intent for us longs, but time and money limitations have overcome that goal. I believe we're expendable in one way or another. So while I have liked the company story, my years in this stock suggest to me that things are not likely to significantly change for the better anytime soon.

Sorry for the late response. I just don't check the board very often.
Regards,
Brolay