Innovative Food Holdings Inc (IVFH)

[BornAgain]

Food Innovations Inc. Announces New Customer Wins And Continued Sales Growth
Focus on quality food products and superior distribution service enables company to start 2005 on recordbreaking
pace.
For Immediate Release
NAPLES, Fla./EWORLDWIRE/Dec. 23, 2004 --- Premier specialty food distributor, Food Innovations Inc., a
wholly owned subsidiary of Innovative Food Holdings, Inc. (Pink Sheets: IVFH), today announced the addition
of several new customers during the past six months - marking a strong ending to 2004 - and also noted that
the company has recorded extraordinary sales growth for the end of fiscal year 2004. Beginning in July, the
company posted six consecutive months of record sales growth while enjoying the significant broadening of its
customer base.



The company first launched its premium food lines distribution service in January 2002. Since then it has grown
into a comprehensive specialty food distributor offering restaurants the ability to reduce distribution support
costs and streamline the ordering of all specialty food items by providing fresh, origin-specific, perishable
products to its customers within 24 hours of receiving an order. A computerized ordering system reduces the
customers' purveying costs and facilitates the ordering of specialty food items from vendors located around the
country.



CEO and Founder, Chef Joe DiMaggio, stated, "We are pleased with our growth for 2004 in our
perishable division. We have landed some of America's greatest restaurants, hotels, casinos and country clubs;
we have also seen great interest by manufacturers in FII owning and distributing proprietary products. In 2005,
we will be aggressively seeking new lines to add to our distribution channels and introduce them into our
customer and market base. We will be announcing a number of new products in January and February. Our
relationship with Harvest Pak Foods in Ft. Myers, Fla. - a manufacturer of 'aseptic' products such as soups,
sauces, vinaigrettes and value-added products - will start in the first quarter of 2005 with Chef Joe DiMaggio's
Tomato Butter and a line of excellent BBQ sauces new to market."



About Food Innovations Inc.



Innovative Food Holdings Inc.'s wholly owned subsidiary, Food Innovations Inc., provides premium restaurants
with fresh, origin-specific, perishable products within 24 hours - eliminating all wholesalers and distributors. The
company also manages a food and beverage operations division responsible for restaurant theme and concept
creation, concept food design, restaurant design, menu development and quality control. Food Innovations'
customers are among the leading restauranteurs in the food and beverage industry.



Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

This news release contains forward-looking statements that involve risks and uncertainties that may cause the
company's actual experience to differ materially from that which is anticipated. Actual results may differ
materially from those projected. Other risks include those described herein, in the company's press releases,
and in the company's periodic reports filed with the U.S. Securities and Exchange Commission.
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CONTACT:
Joe DiMaggio

Food Innovations, Inc

1923 Trade Center Way

Suite #1

Naples, FL 34109

PHONE. [phone]

FAX. [phone]

EMAIL: [e-mail]

KEYWORDS: restaurant, food, order
SOURCE: Food Innovations Inc.
Copyright 2003 Eworldwire, All rights reserved.
Press Relase Distribution By EWORLDWIRE http://www.eworldwire.com [phone].
For Media Questions: http://www.eworldwire.com/forthemedia.htm