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Re: fourkids_9pets post# 3606

Tuesday, 05/03/2011 5:54:43 PM

Tuesday, May 03, 2011 5:54:43 PM

Post# of 5961
Did they really mean Unique Monthly Visitors?

Probably not. They meant Unique Monthly Visits, I guess. Odd the way small companies are so careless with their press releases. They used the right term in the January PR for December (16.4) and in the February PR for January (17.6). They didn’t mention this metric in the last two monthly PRs. It has been pretty flat since last fall.

Unique Monthly Visitors totaled 17.0 million in April 2011, up 175% from April 2010.


In the Wedbush Conference in March Abbott said that from 30 to 35% of total users have been on the site in the past three months.

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Anyway, Page Views per Return Site Visit are up nicely to 30.7 from 24.6 in March and 19.4 in February.

Page Views per Return Site Visit of 30.7, representing an 80% year-over-year increase.


If 30.7 is an 80% increase year-over-year, that makes 17.1 the number for April 2010. Since February 2011 was 19.4 and March was 24.6, it seems that this metric was pretty flat for a year and is now starting to climb.