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Thursday, April 28, 2011 7:19:52 PM
The commercial campaign did not hit big or at all so it comes to reason that there were some issues, and Mark was involved with it. The issues may have been out of his control and thus they reorganized things. As the President of the company the excuse “My boss screwed up the works,” doesn’t fly. He WAS the boss.
Even in that simple negative statement lays a large amount of assumption. It could have been something completely random that caused an issue and the company saw Mark as an opportunity and pounced on their chance. Either way, I’m going to wait until they respond to my e-mail before I make any further assessments.
The way they’ve (LKEN) handled their PR campaign has caused the Shareholders and Traders to be suspicious so any further attempts with “fluff” PR will be futile. Hard data are needed to sway votes, I believe. The first thing they should do is fire whoever runs their PR office.
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