YESD/MDHI News,,,, Multi REVENUE
YesDTC Expands MediPendant DRTV Campaign in Conjunction With Medical Alarm Concepts Holding
SAN FRANCISCO, April 27, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD - News), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced the return of the MediPendant(TM) personal medical alarm direct response television campaign. Beginning next week, a new 60-second spot will run on networks such as CNBC, CNN, MSNBC, HLN, Lifetime and Lifetime Movie Network. The MediPendant campaign is a joint venture between YesDTC and Medical Alarm Concepts Holding, Inc. (OTCQB:MDHI).
"A tremendous amount of effort went into the three test cycles for the MediPendant project. In order to maximize sales potential and profitability we have taken the call center and fulfillment functions in house and we have produced a new 60-second version of the television commercial," commented Christian Kirsebom, General Manager at YesDTC. "During the test cycles, the commercials generated strong numbers, which we hope to expand upon over the coming weeks and months. With the unique speak and listen through the pendant capabilities of the MediPendant we believe our marketing efforts will be a success."
The MediPendant personal medical alarm solution offers significant advantages to consumers as the only monitored personal medical alarm on the market that allows full speak and listen capabilities directly through the pendant. Two new versions of the product are in the testing phase and will be unveiled later this quarter.
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