It means that you fall for the hype, and buy into the 'stock of a life time' crap, rather than simply trading objectively, and wisely. I usually don't care what a company does, and simply take profits and move on. This time I didn't, because, like an idiot, I went on a koolaid drinking binge, instead.....
"No Hour Of Life Is Wasted That Is Spent In The Saddle"- Winston Churchill
"The outside of a horse is good for the inside of a man" (And Woman!)--Ronald Reagan
All of my posts are my opinion, only.