Winning Brands Corporation (WNBD)

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18


Shareholder Question: Follow-up to Duane Reade

Uncategorized

by Eric Lehner
.

QUESTION
Is there still going to be a sample distribution

ANSWER

The most recent launch planning now includes, for the first time, permission to demonstrate in the stores as well. This is the most desirable of course because the consumer is in the environment with the product, and the store employees gain first-hand familiarity. The in-store demos will be done before on-street sampling to provide best impact. This is because building awareness within the stores will create a more effective environment for shoppers arriving for the first time asking for 1000+ Stain Remover as a result of the exterior sampling. This sequence of events was not previously available – and we appreciate very much being given the opportunity to fine tune the launch this way.