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BamaDreamer

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BamaDreamer

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Monday, 04/18/2011 7:37:23 AM

Monday, April 18, 2011 7:37:23 AM

Post# of 7698
The numbers indicate that energy drinks will see their strongest growth between the years 2007 and 2012 (GMID 2008). This increased growth can be attributed to more private label initiatives, larger container sizes, multi-pack options, sugar-free versions, and juice hybrids that have a more palatable flavor (GMID 2008; Canadean 2009).

Table 2—. Market share of mainstream energy drinks in the U.S. market. Brand Company Market share (%)
Amp PepsiCo 3.6
Full Throttle Coca-Cola Co. 6.9
Rockstar Rockstar Inc. 11.4
Monster Monster Beverage Co. 14.4
Red Bull Red Bull Inc. 42.6

http://onlinelibrary.wiley.com/doi/10.1111/j.1541-4337.2010.00111.x/full
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